There were three channels each from Star India and Star India two channels from Network18/Viacom18 and one channel each from SPN and the Sun Tv Network in BARC’s weekly top pay channels list for Week 34 of 2020. BARC’s weekly list of Across genres pay channels was dominated by two South Indian languages GECs’ – there were six of them – three each from the Tamil and Telugu genres and four Hindi GECs’ in the list for Week 35 of 2020. Zee Kannada, exited the list and was replaced by Star India’s flagship Tamil GEC Star Vijay. Nine of the 10 channels in BARC’s weekly list for Week 35 of 2020 were the same as in the previous week, but with some shuffling of ranks. Sun TV gave way to Star Plus which led BARC Weekly list of Top 10 Pay Channels Across Genres during the period under review. There were 3 Star India channels, two channels each from Sony Pictures Network India (SPN) and Zeel and one channel each from Enterr 10 Television, Sun TV Network (Sun TV) and Network18/Viacom18 in the list for Top 10 Channels on All Platforms Across Genres in Week 35 of 2020. Zee Entertainment Enterprises Limited (Zeel) flagship Kannada GEC and the Network18 (Viacom18) affiliated ETV Telugu exited and were replaced by Zeel’s flagship Hindi GEC Zee TV and Viacom18’s Hindi GEC Colors Rishtey. Two Telugu channels from the weekly list for Week 34 0f 2020 exited and were replaced by two Hindi GECs’ in Week 35 of 2020. As a matter of fact, 8 of the 10 channels in BARC’s Weekly list for Week 35 of 2020 were the same as in the previous week.
As mentioned above, Star India’s Hindi GEC Star Utsav continued heading BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in Week 35 of 2020 for the fourth week in a row. Besides the 8 Hindi GECs’, there was one channel each from the Tamil and Telugu genres. There were eight of them present in the Across Genres on All Platforms list in Week 35 of 2020. Hindi GECs’ dominated the list in Week 35 of 2020. The Top 10 Channels on All Platforms Across Genres were all GECs’. Top 10 Channels on All Platforms Across Genres It must be noted that Week 34 of 2020 had witnessed the largest drop on 0.7 billion weekly impressions from the 17.6 billion weekly impressions in Week 33 of 2020. To quite an extent, Hindi GECs’ helped maintain television viewership in terms of weekly impressions. Analysis of BARC data for the top 4, 5 or 10 GEC channels reveals that though GEC viewership climbed up slightly, GECs’ of most languages lost viewership, while the Hindi GEC genre, which is quite a large genre, gained viewership. The Top 5 Kids, Hindi and English Movies and News channels in 10 languages lost viewership in Week 35 of 2020 as compared to the previous week. Analysis of BARC data for the Top 2, 3, 4, 5 or 10 channels of genres/sub-genres/languages/ platforms in the public domain indicates that as in the case of Week 34, it was again Hindi GECs’ that propped up television viewership. Hindi GEC’s once again prop up Television ViewershipīARC data reveals that viewership in Week 35 and Week 34 was the same at 16.9 billion weekly impressions. Further, Star Plus was ranked second in BARC’s weekly list of Top 10 Channels on All Platforms Across Genres.
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While Star Utsav topped BARC’s weekly lists of Top 10 Channels on All Platforms Across Genres and Top 10 Free Channels Across Genres, flagship Hindi GEC Star Plus topped BARC’s weekly list of Top 10 Pay Channels Across genre during the period under review.
BENGALURU: Star India’s Hindi GECs’ Star Plus and Star Utsav topped all the three across genres weekly lists published by Broadcast Audience Research Council of India in the public domain for Week 35 of 2020 (Saturday, 29 August 2020 to Friday, 4 September 2020, week or period under review).
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